I stumbled into PR and marketing serendipitously, although in hindsight, I certainly feel as though I was on the path in this direction from the get-go. I've just always loved communication and people and networking. It just makes sense.
The basic gist of my job is that I make a big deal out of movies before they come out so that people recognize the title and want to contribute to opening box office sales. That includes a lot of different things, like reaching out to various groups, inviting them to screenings that I set up, and sometimes having press tours. Occasionally, we'll have a movie premier, like yesterday.
Yesterday we did a premier for a short called The Butler's In Love. As far as I understand, it was the marketing ploy of an importing company in the East Bay that happens to bring in Absinthe. Absinthe has a long historical courtship with art. The wormwood in it makes people hallucinate- allegedly that's why Van Gogh cut off his ear. So, to sponsor a film makes complete sense.
This film was backed by David Arquette and Courtney Cox's film company, and it was shot in SF- so naturally we had Mr. and Mrs. Arquette at the premier, along with our mayor Gavin Newsome.
Now, I'm from Santa Cruz (definitely not anything close to Hollywood,) and I still get awe-struck by celebrities. I'm even shocked every time I get to meet a famous DJ from the parties my arts collective throws in the city- so to meet a celebrity is just... crazy.
In any case, I had this awesome sense of pride after the night was over. Something like, wow! I can't believe I'm doing what I should be doing. Finally!
Here are some photos!
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